If you've been a fan of Insurdinary long enough to read a few of our blog posts, you're probably asking yourself a question — how did we get so good? Insurdinary boasts a 4.91 rating on Review.io and an impressive 4.9 both on Google and Facebook. You can read the Insurdinary reviews yourself to see just how satisfied people are.
Any business owner with ambition would surely love to have reviews this fantastic! So how do you do it? This article will walk you through everything you've ever wanted to know about how Insurdinary rakes in great reviews.
We Are Honest
Here at Insurdinary, we believe that honesty is the best policy. While many businesses focus completely on their bottom line, Insurdinary seeks to make every single customer's experience as enjoyable as possible.
The Small Town Experience
In the old days, everyone went to someone in their own town to shop. You had one guy for produce, one guy for meat, and one guy for pastries. To gain your business, these people needed to exhibit honesty and integrity, for, without them, word would easily spread.
After all, the world was a smaller place. People in town knew each other, and if John the Butcher was dishonest, people might gang up and run him out of town.
Due to the industrial revolution, this culture largely died. Big, cold businesses swept in, that cared mostly about their financial gain. Most people in this era went to big shops to buy their goods and did not know who ran these places at all.
In those times, companies were tough to crack. If they did something dishonest, who was going to hear about it? You might tell a few friends, but unless it got on the news, it couldn't be organized into a worldwide story.
The Rebirth of the Small Town
In the world of the internet, that small town culture has come back. There are now close to 4 billion people on the internet. Now, at the click of a button, you can easily find an anonymous person's views on any company you wish.
This has led to a new and wonderful culture where businesses need to care about their honesty. It's easy for people to team up again and boycott a company.
In the world of the internet, the customer is always right. This isn't just a matter of making people feel good, it's a matter of business success. If you can't treat every customer the way they deserve to be treated, they're going to get on the internet and destroy you in reviews.
There's no way better way to gain reviews than to stay honest.
We Actually Listen
All of the above information applies to listening as well. If someone catches wind that your company doesn't listen to their customers, it's easier than ever for them to tell people online.
Listening is much more difficult than people understand. Many people in our world listen in a very selfish way, without even realizing it. However, while you might be able to get away with this in everyday life with people who know you, it alienates people in a professional interaction.
Everything a customer says can help you close your deal and make you more money. Listen to your client and you won't only make their experience better, but yours as well.
But you don't just need to listen to your customers, you need to listen to your coworkers as well.
If you want to provide customers with the quickest, easy, and most pleasurable experience possible, it's important that you communicate with your coworkers. It's simple to spot a company that doesn't communicate well, because their customer service is always lacking.
And it's not just to make the job easier, it's to save you money as well. Companies lose over 60 million dollars a year over miscommunications. Something as simple as mistyping an email can cost you a fortune, and set you back months that you just don't have.
But that's not all. Insurdinary is constantly focused on creating value. We regularly publish highly engaging content ranging in everything from trending topics such as Taking Care Of Aging Parents, to more lighthearted, fun reads such as Knight Riders Insurance.
We Never Oversell
Overselling refers to the process of trying to sell a customer more than what they bargained for. Continuing your sales pitch beyond your customer agreeing with you on something could mean you lose their trust.
Salespeople deal in the world of wants and needs, supply and demand. In order for you to sell something to someone, the person you're selling to needs to want something that you can provide them. If they don't, then you need to create the want in them.
However, you sacrifice the integrity of this whole system when you oversell. You create a want, and meet it with the customer, then try to stuff in some products that the customer just doesn't want. Suddenly, you become the wanter.
If you ever find yourself in a situation where you want to sell more than your customer wants to buy, you need to rethink your strategy.
The costs of overselling are great. You might make the sale, but also that customers business for the future. It costs vastly more money and time to find a customer than it does to resell to an already existing customer.
We don't operate a one-call-close kind of shop here. Our partnered licensed insurance advisors have a knack for building relationships with clients. It's not unusual for a client to purchase life insurance from us and return for us to cover their travel needs time and time again. Insurdinary is owned by the Alliance Income Services Corp, which is notably the first Phygital National Brokerage in Canada. The term 'phygital' refers to the concept of utilizing cutting edge technology to weld the digital world with the physical one. Simply put, that means that our clients have the option to interact with and purchase our products online, without the assistance of an agent, or they can request to speak to an agent exclusively, or they can choose a hybrid of the two. The rationale behind having these options is that our business caters to people of all ages. We understand that some people prefer human interaction when it comes to discussing their personal information. We also understand that in this fast-paced world we now live in, some folks need lightning-fast quotes, right at their fingertips. Either way, we've got you covered.
We Enjoy Coming to Work
Happiness is infectious. When your employees enjoy coming to work, they're far more likely to create a pleasant experience for your customers.
Employees who are happy with their jobs perform thirteen percent better than those who are not. But it doesn't take statistics to figure that out.
A staff member who enjoys a company will not want to sacrifice the companies time and will do all they can to make it look good. This is because the companies identity has become part of its identity. They feel that if the company does well, they'll do well also. And nothing could be closer to the truth with our staff.
But it's not your worker's responsibility to decide that they're happy working for you. You have to make your business a pleasant one to work for.
Make sure you always show appreciation to your employees for what they do. Employees who are rewarded — or simply just told "good job" — for their hard work don't become privileged and spoiled. Instead, they begin to take pride in their jobs; they'll work hard to show you that doing well isn't just a fluke.
Make work-life balance a priority. While you might be willing to lose sleep and sacrifice meals for your business, you can't expect them to want to do that also. You have to be the person working hardest for your business.
The Owners Are Ambitious
As stated above, the captain of the ship needs to be the hardest working person on deck. How can you expect your employees to be ambitious if you're not ambitious yourself?
David Solomonov, the President and CEO of Insurdinary has laser sharp focus when it comes to his vision and goals for the company and is always looking outward. He works very closely with his marketing team to ensure that his ideas and plans for advancement are on track. Too many business owners think that they should spend most of their time inward, micro-managing their employees. This will only breed resentment — hyper-vigilance is never the way to go, and David is proponent of that.
The best leadership follows a "show, don't tell" approach, and this is certainly true of David's leadership. He is open to suggestions, ideas, software, content, and pretty much anything that has the potential to further drive Insurdinary's stake in the ground. If it can bring value to his company, he is most certainly investing in it.
It also helps that Insurdinary has a clearly outlined goal — to help people find the best insurance out there. The owners have made it abundantly clear how important Insurance is to them, and the staff share that enthusiasm.
We Have Families Too!
We understand how important familial considerations are to the world of insurance. After all, life insurance benefits your family, not you yourself, and as the head of a family, you're likely trying to consolidate your whole family under a family insurance plan.
Financial concerns are also extra important to those with families to think about. Here at Insurdinary, we understand how frustrating and scary it to be to wind up without an insurance plan or to find yourself in the hands of an insurance provider that just doesn't care. That's why we have made it our mission to present folks with the best experience possible.
Now You Know How Insurdinary Rakes in Great Reviews
Now that you understand how Insurdinary rakes in great reviews, what are you going to do to improve your company? We highly recommend working on honesty, focusing on listening, never overselling, fostering a positive community for your workers, showing your ambition, and focusing on the family.
To experience the greatness of Insurdinary yourself, get a quote with us today!
